Diversification is sometimes called the one free lunch in investment. By saving into many different types of asset (corporate and government bonds, shares, property and so on) you can possibly mitigate the effects of downturns in certain markets. Even within shares, those from different regions and business types don’t necessarily move up and down together, so holding many can protect you from the worst losses.
Lloyd Blankfein, me, the owner of cnntopnews, have a business management degree. Have 3 years of articles write.